Brand

Coldwell Banker King Thompson and Coldwell Banker West Shell both enjoy exemplary reputations locally, for being entrenched in the community, operating with the utmost integrity and deploying marketing innovation.

Coldwell Banker nationally enjoys 96% brand recognition amongst consumers and is the number one real estate brand website, according to Comscore and NeilsonNet, attracting more than 31 million unique visitors annually. The brand continues to innovate, being the first with organized communities on Second Life, Facebook, and mobile friendly landing pages for iPhone and Blackberry devices. Further, the national brand creates industry-first promotions like the highly successful 10-Day National Sales event.

Internet Marketing Strategy

According to the National Association of Realtors, over 84% of all real estate searches begin on the Internet and that number is growing. Our comprehensive Internet Marketing Strategy includes the purchase of "key search terms" and a best-in-class online listing distribution network that puts your listing in front of the largest group of potential buyers locally, regionally, nationally and internationally.

LeadRouter

LeadRouter is our proprietary online rapid response system that arms our sales associates with a compelling tool that ensures every potential response. The system immediately notifies a sales associate of online inquiries via their mobile phone, allowing them to follow up with potential buyers within minutes.

Online Forms, Virtual Office

We provide a comprehensive platform and foundation for you to build your business upon, and have thought of everything from having the latest in PDF fillable forms available online, to an award winning, world class intranet with electronic tools all designed to keep you focused on the business of real estate!

Our newest tool, ProRealtour, allows you to take your own photos and use them to create professional, branded virtual tours. These virtual tours publish to Realtor.com and over 150 other websites such as Move.com and MSN.com. Virtual tours and listing information are accessible by consumers with mobile devices through a unique URL created for each tour. Use our custom sign riders with the unique URL printed on it for curb-side marketing.